Revenue Retention

Revenue retention is the percentage of recurring revenue retained from existing customers over a specific period, excluding any new customers acquired during that time. It is a key metric for subscription-based businesses, as it reflects customer loyalty and the effectiveness of your product or service in meeting their needs.

Subbie provides a range of tools to help you track and improve revenue retention, including:

Key Retention Metrics

These metrics provide clear insights into how well you're retaining revenue and customers over time. They help you identify trends, understand customer behavior, and make informed decisions to improve your business strategy.

  • Gross Revenue Retention (GRR) - how much revenue you're keeping, excluding expansion.
  • Net Revenue Retention (NRR) - how much revenue you're keeping after accounting for expansion and churn.
  • Customer Lifetime Value (CLV) - the total revenue you can expect from a customer over their lifetime.
  • Churn Rate - the percentage of customers who stop using your service over a given period.

Customer Segmentation & Cohort Analysis

These allow you to slice your data by customer segments, plan types, geography, signup cohorts, and more.

This allows you to identify which customer segments have higher churn and tailor retention efforts accordingly— e.g., if churn is high in low-tier plans, you might revise pricing or onboarding.

Subbie's cohort analysis tools let you track how different groups of customers behave over time, helping you understand retention trends and identify areas for improvement.

Cohort Analysis

Behavioral Insights & Churn Prediction

Subbie uses behavioural data and machine learning to predict churn risk.

  • Predict who is likely to churn.
  • Trigger automated interventions (like emails, in-app messages).
  • Recover failed payments via smart retries and dunning campaigns.

Expansion Revenue Tracking

Subbie tracks expansion revenue from upsells, cross-sells, and add-ons. This helps you understand how much additional revenue you're generating from existing customers, which is crucial for overall revenue growth.

MRR Movement

By monitoring expansion revenue, you can identify opportunities to increase customer lifetime value and improve overall revenue retention.